Why You Need to Tell Stories

I recently read an article on INC.com.  The title, Why You Need to Tell Stories, is what caught my interest as I scrolled through the Web site. The article talked about how using stories to describe your product helps employees, customers, and media understand how it works in the real world, not in a presentation deck. As entrepreneurs or potential entrepreneurs it is important to remember to keep the dream alive. As children we were entranced by fairy-tales, mysteries, and non-fiction stories. These stories all had their own affect on our character and beliefs about the world we live in. The article speaks about a man who runs a marketing software company, and was looking to connect on a more personal level to his business and its purpose. He discovered the best way to get his idea across to others was through storytelling. He described the ideal situation in which his software would benefit a customer and continue to change as they experienced success. His business was meant to provide others with the help they needed to be successful, and, as a result, their stories become his storytelling line up. In his opinion: "Stories work. Stories stick. Use them!"  G